• What We Know: a Guide to "The New SEO"
We can't know everything ? especially after the latest algorithm re-haul. After extensive testing and trial-and-error, though, we've been able to determine a framework for getting real results on the search engine positions.
|
• Taking a "Value First, SEO Second" Approach to Internet Marketing
SEO is, by far, the top strategy used by internet marketers and online business owners. It's easy to see why ? with SEO, you open the floodgates to thousands of unique and "targeted" visitors. These people are searching for a website in your niche, so naturally, once they find it, they?ll be likely to buy your product/service.
|
| Content Creation |
| How to optimize your web content, duplicate content rules and keyword density guidelines |
• Five Ways to Make Your SEO Process More Organic to Users and Search Engines
Most marketers know that they need to make their SEO and content creation process more organic. If your link building or your content creation appears unnatural or ?spammy,? you can end up setting yourself back weeks or even months in your endeavor to achieve favorable search engine rankings.
|
• Where the Duplicate Content Rule Came from And How it Really Impacts Your SEO
If you have been spending a lot of money on creating hundreds of unique articles or spinning articles in order to create enough unique content for your article submissions, this might be one of the most important things you?ve read in a long time. Contrary to what many have come to believe, content duplication is something which you can use in your content marketing strategy, and if you do it right, it won?t hurt your SEO.
|
• Five Creative Ways to Add Value and Credibility to Your Website
Value and credibility are the two most important factors when it comes to growing your website. Although they are synergistic (meaning when you focus on one, the other one also improves), you should always be putting yourself in the position of your viewers when building a website.
|
• How to Create Well Optimized and Natural Sounding Content
When it comes to creating content for your website or articles for building links back, it can be difficult to create something which is well optimized with your target keywords but which also looks smooth and natural to your human readers. Optimized, keyword rich content often sounds mechanical and even grammatically incorrect, especially when it comes to optimizing for long tail keywords.
|
• Five Simple Things You Can Do to Increase Conversions On Your Website
The ultimate goal of having a website is to generate more business for your organization. This is true whether your objective is to generate more leads for off-line services, sell shippable products, sell memberships or sell downloadable products. Of course, one way to do this is to achieve a higher ranking with the search engines and to thus attract more traffic to your site.
|
• How Do Outbound Links Affect SEO?
Find out the impact of outbound linking on your site's SEO and the best strategies for building outbound links.
|
• Traffic Conversion Strategies
Learn several great strategies for improving conversions on your website.
|
• How to Optimize Your PPC Landing Page for the Google Quality Score
Pay per click (PPC) marketing can prove to be an effective tool for driving traffic to your site and testing variables to optimize your traffic conversion. However, succeeding at PPC marketing takes more than just placing a bid per click that will get you in the top position. It’s also important that your website’s “quality score” is up to par. Without a great quality score,
|
| Programming |
| Site structuring, page caching and strategies for decreasing your page load time and bounce rate |
• How to Build Relationships and Your Brand With the New Google Images
It?s virtually impossible to say ?SEO? without thinking ?Google.? Google has always been THE search engine to figure out in the world of internet marketing. If you can utilize the free tools they offer, your SEO campaign will be dramatically better than a campaign which does not.
|
• When Seconds Count: The Importance of Fast Loading Times
Search engines are becoming more conscious of loading times when it comes to determining the rank of your website and also PPC quality scores. However, just how important is page load time the owner of the website? Does it really make that big of a difference when it comes to the bottom line goal for your website to generate qualified traffic and to achieve conversions? In this article, we'll be looking at some spastics which might surprise you about the difference which your page load time makes.
|
• SEO Site Structure Principles
Learn the important guidelines for properly structuring your site for search engines.
|
• Using Silo Structure or Maximum On Page SEO Effectiveness
A common problem for on page optimization is keeping the content within your website organized so that the search engines can make a clear distinction as to the theme or your pages.
|
• Speed Up Your Website to Increase Traffic
Learn how speeding up your website can drive traffic and sales. Also learn common methods for decreasing page loading times.
|
• How Analytics Tools Can Guide Your SEO Efforts
Learn how and which analytics tools can improve your SEO efforts.
|
• Split Testing to Improve Your Site's Performance
Learn how split testing can greatly improve conversions and user behaviors on your site.
|
• Are Doorway Pages an Effective SEO Technique?
Learn about doorway pages, how they work, and if they are an effective SEO technique.
|
| Keywords/Meta Data |
| Keyword research strategies, how to optimize your meta descriptions and page titles etc |
• Three Examples of a Solid Keyword Strategy
It's not that NONE of the old SEO strategies work ? it's just that SEO is in a near constant state of evolution. The best internet marketers realize this and plan ahead with their SEO strategies. When Google makes a change to their algorithm, savvy internet marketers make changes to their SEO campaigns, ensuring their websites stay on page #1 regardless of what Google's doing.
|
• How to Optimize Your Meta-titles, Descriptions and Keywords
The term "meta data" is used to describe information within the coding of your site that the search engines use to index your site. The search engine companies send programs called "spiders" out to gather information about your site and determine how to display it in the search results page.
|
• How to Use Effective Meta Tags
Learn how to effectively use meta-tags to increase your search engine visibilty and referral traffic.
|
• Alt Tags and Other Image Optimization Tools
Having an attractive site is important for making a good first impression on your visitors. This is why it's crucial that you use great looking images to accompany your site copy and to communicate the overall "personality" of your company.
|