Turn Your Email Subscriber List into Gold With Great Newsletter Marketing

Published June 12, 2010
 
According to advertising experts, it takes anywhere from 6 to 12 impressions for a prospective customer to become a purchasing customer. What does this mean when it comes to your ability to succeed in the online market place? Considering the immense amount of competition on the internet, it means that you if you don’t have a follow up email marketing strategy then you’re always going to be scrambling for new customers. This article will cover some of the basics of email marketing and help you create a campaign that gets results.

The Basics of Good Mail Marketing

A good email marketing campaign offers a combination of valuable content, consistent delivery and tasteful promotion of your company. Too many marketers build opt in lists only to blast them with promotions which causes low readership and a high opt out rate. This has caused many marketers to simply believe that e-mail marketing isn’t as effective as it used to be because of people’s fear of spam. However, if you focus on value, consistency and subtle promotion of your products and services you can at least double your income generation potential with email marketing.

Offering Valuable Content

You’ve probably gotten your share of e-mails from information marketing companies which are only a few hundred words long and which offer little usable information. The common belief is that you if you give away too much information to your list that they’ll no longer have a need to purchase your products. However, by making your e-mails 600 or even 1,000 words you add so much value for your subscribers that they begin to recognize you as an authority and look forward to your e-mails.

When this happens, they’re much more likely to purchase your products assuming that if the information you're giving away is as good as it is that the information you're selling will be phenomenal. Offering valuable content also means writing to your subscribers the things that they actually want to read about, which can be accomplished by encouraging them to ask questions and to answer those questions within your e-mail broadcasts. This will help you to connect with your customers and build trust with them faster.

Consistency in Your Email Marketing

Showing your subscribers that you are consistent in offering them valuable material will help them to trust you as a responsible merchant and also keep your company fresh in their mind. There are differing opinions about how frequently you should mail your list, Some companies suggest that once every three days is effective while others suggest weekly e-mails. What’s most important is to be consistent so that your subscribers won't forget you, which considering the high volume of emails most people receive, can happen within the time period of just a few weeks.

When you first begin mailing to your list, begin with a mini-series which lasts 6 to 10 days. This will help you to build a strong presence in the mind of your subscribers and set the pace for a good long-term relationship. After that, it’s a good idea to have auto responder messages which follow up on a weekly or biweekly basis.

Tasteful Promotion of Your Company

If you’ve been consistent in delivering valuable contents to your subscribers, you’ll only need a few tasteful promotions here and there to monetize your list. As a good rule of thumb, make your newsletters about 90% valuable information and 10% Company promotion. In addition to this, send out one e-mail per month which is strictly promotion. If you’re interested in finding out more about how much to promote your company as opposed to how much to deliver valuable information, simply pay attention to the email lists that you’re currently subscribe to.

You can tell a lot about how to promote your company by seeing the way that other people do it, especially other e-mail marketers in your industry. The best e-mail marketing promotions often don’t appear as promotions at all, but they are seamlessly integrated within the information being offered. This is the most effective way to promote your company using e-mail marketing and the more you study the way other people do it, the better you’ll get at it.

Conclusion

To assist you in your e-mail marketing, it’s also a good idea to get a good solid email hosting company to work with. At the bottom of this article you'll find a list of e-mail hosting companies which are dependable and have a high delivery rate. Good luck with your marketing!

 Email Hosting Companies

AWeber

Constant Contact

GetResponse

Mail Chimp

Email Hosting and Ecommerce Solutions

1Shoppingcart

Infusionsoft
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