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Report generated 2 hours ago
https://thelibertyguild.com
Your general SEO Checkup Score
Archived
83/100
SEO Score
Average SEO score of top 100 sites: 75%
This webpage received an SEO score of 83 out of 100, which is higher than the average score of 75. Our analysis has identified 7 SEO issues that can be addressed to further enhance your website's performance and improve its search engine visibility.
7 Failed
4 Warnings
50 Passed
Issues to fix
HIGH
H1 and H2 tags ensure better search engine visibility and ranking by providing structure and hierarchy to the content, improving readability, and providing opportunities for keyword optimization.
HIGH
To ensure that Search Engines can accurately identify the topic of this webpage, it is important to include the most common keywords in the title tag, meta description, and heading tags.
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
MEDIUM
Avoid using distorted images, as they can have a negative impact on the user experience.
MEDIUM
Consider using structured data in your webpage as it can help search engines gain a better understanding of your content.
LOW
Consider reducing the HTML size to improve loading times and retain visitors.
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
Common SEO issues
Score: 64
Failed: 4
Warnings: 2
Passed: 16
Meta Title Test100% of top 100 sites passed
  • This webpage is using a title tag with a length of 63 characters. While there's no target number of characters, titles should be descriptive and concise. We recommend using a title with a length between 20 - 60 characters in order to fit Google Search results that have a 600-pixel limit.
Text: The Liberty Guild – 500+ Creatives, 37 Countries, No Boardrooms
Length: 63 characters
Meta Description Test92% of top 100 sites passed
  • This webpage is using a meta description tag.
Text: A global creative agency built differently. Independent talent, stripped-back structure, maximum impact. More of your budget goes into the work, not overhead.
Length: 158 characters
Google Search Results Preview Test
Desktop version
https://www.thelibertyguild.com/The Liberty Guild – 500+ Creatives, 37 Countries, No BoardroomsA global creative agency built differently. Independent talent, stripped-back structure, maximum impact. More of your budget goes into the work, not overhead.
Mobile version
https://www.thelibertyguild.com/The Liberty Guild – 500+ Creatives, 37 Countries, No BoardroomsA global creative agency built differently. Independent talent, stripped-back structure, maximum impact. More of your budget goes into the work, not overhead.
Social Media Meta Tags Test89% of top 100 sites passed
  • This webpage is using social media meta tags.
Open Graph Meta Tags
og:type
website
og:title
The Liberty Guild – 500+ Creatives, 37 Countries, No Boardrooms
og:description
A global creative agency built differently. Independent talent, stripped-back structure, maximum impact. More of your budget goes into the work, not overhead.
og:image
https://framerusercontent.com/images/rYMcOngSDvKYQKL9nEfuskbuC4.png
og:url
https://www.thelibertyguild.com/
Most Common Keywords Test
  • There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
22guild21liberty21work17better13thought
Keywords Usage Test48% of top 100 sites passed
  • The most common keywords of this webpage are not distributed across the important HTML tags! Primary keywords should appear in title tag, meta description and heading tags to help Search Engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
guild
liberty
work
better
thought
Keywords Cloud Test
advertisingagenciesagencyapproacharthurbestbetterbrandbrandsbriefbromptonbusinesscampaignchristmasclientclientscommercialcommunityconsumercontactcorpcostcountriescreatedcreativecreativescreativityculturesdelivereddeliversdemanddepartmentdesiredistributeddoesdoesndoingdrivendrivingexistfixedfoodfounderfreefreedomfreshfutureglobalgoodgreatguildhaveheadhelpedhouseideaideasimpactindustryjustkinglayersleadershiplibertylifelistloveloveholidaysmakemakesmarkmarketingmodelmodernpeopleperformanceplatformpowerprocessproofreadrealrisingrowsesalesstrategiststalentteamteamsthinkingthoughttimeuniquewantwilliamswizzworkworksworldyears
Competitor Domains Test
Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Heading Tags Test62% of top 100 sites passed
  • This webpage does not contain H1 headings! H1 headings help indicate the important topics of your page to search engines. While less important than good meta-titles and descriptions, H1 headings may still help define the topic of your page to search engines.
H2 tags
Who are The Liberty Guild?
Our client community
The best creative department in the world
Creatives & strategists
lions and pencils
Cultures & countries
Female creatives
Brompton Bicycles - Life Unfolded
How does The Liberty Guild work?
What makes your talent better?
Loveholidays - The power of love
How are you different to a legacy agency?
Why does The Liberty Guild exist?
Keep Rising
King Arthur Baking Company
King Arthur Baking Company - Keep Rising
Locos for low-cost
Wizz Air
Wizz Air - Locos for Low-Cost
The squeeze that protects the bees
Rowse
Rowse Honey - The Squeeze That Protects The Bees
Kit-Kat - F1 Ident
The power of love
LoveHolidays
It’s not just a Christmas ad…
M&S Food
M&S Food - It’s not just a Christmas ad…
One platform to grow
Snowfox
Hot off the press - we’ve just had our B Corp accreditation renewed!
The Liberty guild adapts to AI revolution
Why charging by the hour makes a mockery of creativity
Advertising’s at a crossroads
The shape of things to come
Why agencies need to embrace the new free lances
The blood of the workers
10 questions on advertising... With The Liberty Guild CEO Jon Williams
Brompton’s anniversary film unfolds 50 years of cycling
Announcing our game-changing joint venture with D&AD Shift
How The Liberty Guild distilled down the essence of loveholidays’ unique offering
Liberate your creativity before the machines do it to you
The future of talent
We'd love to hear from you
Robots.txt Test99% of top 100 sites passed
  • This website is using a robots.txt file.
https://www.thelibertyguild.com/robots.txt
Sitemap Test83% of top 100 sites passed
  • This website has a sitemap file.
https://www.thelibertyguild.com/sitemap.xml
Image Alt Test78% of top 100 sites passed
  • This webpage is using "img" tags with empty or missing "alt" attribute!
See full list
Responsive Image Test29% of top 100 sites passed
  • Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
See results list
Image Aspect Ratio Test75% of top 100 sites passed
  • Not all image display dimensions match the natural aspect ratio! Fix aspect ratio issues to avoid distorted images on this website!
See results list
Deprecated HTML Tags Test94% of top 100 sites passed
  • This webpage does not use HTML deprecated tags.
Google Analytics Test72% of top 100 sites passed
  • This webpage is using Google Analytics.
Favicon Test100% of top 100 sites passed
  • favicon
    This website appears to have a favicon.
JS Error Test83% of top 100 sites passed
  • There are no severe JavaScript errors on this webpage.
Console Errors Test27% of top 100 sites passed
  • This webpage doesn't have any warnings or errors caught by the Chrome DevTools Console.
Charset Declaration Test96% of top 100 sites passed
  • This webpage has a character encoding declaration.
meta charset="utf-8"
Speed optimizations
Score: 95
Failed: 2
Warnings: 1
Passed: 17
HTML Page Size Test23% of top 100 sites passed
DOM Size Test56% of top 100 sites passed
  • The Document Object Model (DOM) of this webpage has 1,056 nodes which is less than the recommended value of 1,500 nodes.
HTML Compression/GZIP Test99% of top 100 sites passed
  • This webpage is successfully compressed using br compression on your code. The HTML code is compressed from 396.74 Kb to 49.23 Kb (88% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test71% of top 100 sites passed
  • The loading time of this webpage (measured from N. Virginia, US) is around 3.1 seconds and this is under the average loading speed which is 5 seconds.
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JS Execution Time Test53% of top 100 sites passed
  • The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
  • This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
image
69.7 %
1.94 Mb
javascript
25.7 %
731.54 Kb
font
2.9 %
81.87 Kb
html
1.4 %
39.46 Kb
other
0.3 %
8.18 Kb
css
0.0 %
1.09 Kb
TOTAL
100%
2.78 Mb
Requests by content type
Content type
Percent
Requests
image
74.7 %
65
javascript
17.2 %
15
other
3.4 %
3
font
2.3 %
2
html
1.1 %
1
css
1.1 %
1
TOTAL
100%
87
Content size by domain
Domain
Percent
Size
framerusercontent.com
83.1 %
2.31 Mb
js-eu1.hsforms.net
6.7 %
191.66 Kb
googletagmanager.com
4.7 %
134.11 Kb
fonts.gstatic.com
2.9 %
81.87 Kb
thelibertyguild.com
1.4 %
39.46 Kb
player.vimeo.com
0.3 %
8.87 Kb
events.framer.com
0.3 %
8.40 Kb
forms-eu1.hsforms.com
0.2 %
4.93 Kb
framer.com
0.1 %
3.56 Kb
app.framerstatic.com
0.1 %
3.10 Kb
Other
0.1 %
3.77 Kb
TOTAL
100%
2.78 Mb
Requests by domain
Domain
Percent
Requests
framerusercontent.com
81.6 %
71
forms-eu1.hsforms.com
3.4 %
3
events.framer.com
2.3 %
2
fonts.gstatic.com
2.3 %
2
js-eu1.hsforms.net
2.3 %
2
thelibertyguild.com
1.1 %
1
googletagmanager.com
1.1 %
1
plugin.sopro.io
1.1 %
1
player.vimeo.com
1.1 %
1
framer.com
1.1 %
1
Other
2.3 %
2
TOTAL
100%
87
CDN Usage Test95% of top 100 sites passed
  • This webpage is serving all images, javascript and css resources from CDNs.
See results list
Modern Image Format Test43% of top 100 sites passed
  • This webpage is using images in a modern format.
Image Metadata Test72% of top 100 sites passed
  • This webpage is not using images with large metadata.
Image Caching Test95% of top 100 sites passed
  • This webpage is not using uncached images from same domain.
JavaScript Caching Test96% of top 100 sites passed
  • This webpage is not using uncached JavaScript resources from same domain!
CSS Caching Test98% of top 100 sites passed
  • This webpage is not using uncached CSS resources from same domain!
JavaScript Minification Test98% of top 100 sites passed
  • All JavaScript files used by this webpage are minified.
See results list
CSS Minification Test100% of top 100 sites passed
  • All CSS resources used by this webpage are minified.
See results list
Render Blocking Resources Test15% of top 100 sites passed
  • This webpage is not using render-blocking resources.
URL Redirects Test97% of top 100 sites passed
  • This URL performed 1 redirects! While redirects are typically not advisable (as they can affect search engine indexing issues and adversely affect site loading time), one redirect may be acceptable, particularly if the URL is redirecting from a non-www version to its www version, or vice-versa.
https://thelibertyguild.com/https://www.thelibertyguild.com/
Time To First Byte Test99% of top 100 sites passed
  • The Time To First Byte value of this webpage is 0.001 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.

0.001 s

0.8 s

1.8 s

First Contentful Paint Test90% of top 100 sites passed
  • The First Contentful Paint value of this webpage is 0.620 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.

0.62 s

1.8 s

3 s

Largest Contentful Paint Test77% of top 100 sites passed
  • The Largest Contentful Paint duration of this webpage is 0.62 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.

0.62 s

2.5 s

4 s

Largest Contentful Paint element within the viewport:
<img decoding="async" width="278" height="114" src="https://framerusercontent.com/images/tnUZNe6rcQWHV..." alt="" style="display:block;width:100%;height:100%;border-radius...">
Cumulative Layout Shift Test91% of top 100 sites passed
  • The CLS score of this webpage is 0.0000. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.
0
Server and security
Score: 100
Failed: 0
Warnings: 0
Passed: 7
URL Canonicalization Test93% of top 100 sites passed
SSL Checker and HTTPS Test100% of top 100 sites passed
  • This website is successfully using HTTPS, a secure communication protocol over the Internet.

The certificate is not used before the activation date.

The certificate has not expired.

The hostname "www.thelibertyguild.com" is correctly listed in the certificate.

The certificate should be trusted by all major web browsers.

The certificate was not revoked.

The certificate was signed with a secure hash.

Certificate Chain:
Server certificate
Common name
www.thelibertyguild.com
Subject Alternative Names (SANs)
www.thelibertyguild.com
Not valid before
Thu, January 29o 2026, 1:14:24 pm (z)
Not valid after
Wed, April 29o 2026, 1:14:23 pm (z)
Signature algorithm
ecdsaWithSha384
Issuer
E8
Intermediate certificate
Common name
E8
Organization
Let's Encrypt
Location
US
Not valid before
Wed, March 13o 2024, 12:00:00 am (z)
Not valid after
Fri, March 12o 2027, 11:59:59 pm (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Root certificate
Common name
ISRG Root X1
Organization
Internet Security Research Group
Location
US
Not valid before
Thu, June 4o 2015, 11:04:38 am (z)
Not valid after
Mon, June 4o 2035, 11:04:38 am (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Mixed Content Test (HTTP over HTTPS)100% of top 100 sites passed
  • This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test99% of top 100 sites passed
  • This webpage is using the HTTP/2 protocol.
HSTS Test84% of top 100 sites passed
  • This webpage is using the Strict-Transport-Security header.
strict-transport-security: max-age=31536000
Plaintext Emails Test97% of top 100 sites passed
  • This webpage does not include email addresses in plaintext.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test92% of top 100 sites passed
  • This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width" />
Media Query Responsive Test98% of top 100 sites passed
  • This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view
Advanced SEO
Score: 74
Failed: 1
Warnings: 1
Passed: 7
Structured Data Test66% of top 100 sites passed
Custom 404 Error Page Test80% of top 100 sites passed
  • This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test99% of top 100 sites passed
  • This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test93% of top 100 sites passed
  • This webpage is using the canonical link tag. This tag specifies that the URL: https://www.thelibertyguild.com/ is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://www.thelibertyguild.com/" rel="canonical"/>
Nofollow Tag Test
  • This webpage does not use the nofollow meta tag. This means that search engines will crawl all links from this webpage.
Disallow Directive Test
  • The robots.txt file does not use the disallow directive. This means that the whole website can be crawled by search engines.
See results list
Meta Refresh Test98% of top 100 sites passed
  • This webpage is not using a meta refresh tag.
SPF Records Test94% of top 100 sites passed
  • This DNS server is using an SPF record.
v=spf1 mx include:spf.mailigen.com include:spf.protection.outlook.com include:_spf.google.com include:servers.mcsv.net ~all
Ads.txt Validation Test67% of top 100 sites passed
  • This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
See results list
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